Cost of Market Research
Before you rebrand your small business or come up with branding to launch, do your research. Depending on how in-depth you want to go with competitor analysis, SEO audits, and focus groups,
you can bank on spending anywhere from $1,000 to $7,000. Focus groups will drive the price up dramatically since they take a lot of resources to facilitate, but they’re worth their weight in gold! It’s always important to deeply understand your audience from the beginning so you don’t have to re-brand a few years down the line.