Cost of Logo Design

Your logo is your company at a glance. It should be instantly recognizable, legible, true to your brand’s personality and demographic, and unique.

If you hire a designer yourself, you can most likely get away with logo design for under $1,000. But be forewarned: you get what you pay for.


Branding agencies normally charge $2,500 to $8,000 for logo design. If you’d like more than three to five iterations, the price will be on the higher end. However, all logo design should come with at least that many logos to choose from and three to four rounds of feedback. Plus, you should receive all .png, .jpeg, and Adobe Illustrator and Photoshop files, as well as logos in white, black, with a transparent background, and a variety of mock-ups.


Why does logo design cost so much? Because crafting a logo is extremely subjective and time-consuming, so you need time built into the budget to customize to your liking. To speed up the process and save money, we always recommend delivering a mood board of logos you like. That will give the design team something to go on and deliver the first round of logos that’s closer to what you want.

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