Cost of Brand Identity

Do you need some help determining your brand’s mission, vision, and overall business goals? Or perhaps naming your company or coming up with the tagline?

These exercises fall into the brand identity category, and it’s something a skilled branding agency like ours can help you with. Or, something you can do with your internal team during a brainstorming session.


Most agencies charge anywhere from $150–$300 per hour for creative and strategic services. This should include ideation for your company name, tag line, brand positioning, brand story, and messaging. The range is typically $1,000 to $5,000 for these services. That’s because it’s super strategic, relatively permanent, and takes rounds of revisions to find the perfect fit for your goals and brand personality.


If that number wigs you out, don’t worry. Agencies like Witty Kitty love to work with a set budget for branding services and can likely help you meet your goals without breaking the bank. Reach out now and let us know what you have to spend toward creating your brand identity and we’ll see what’s possible!

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