A glance at branding budgets

Branding budgets run the gamut depending on whether you’re building a brand that will face only moderate competition in a small geographic region or a brand that aims to elbow out major competitors in the global marketplace.

What’s more, budgets vary depending on whether you can reach your market through digital communications and social media or whether you need to invest in traditional media and marketing channels.

A glance at branding budgets

Here’s a lineup of the major tasks involved in brand development along with the range of price tags involved. Brace yourself: The high-end figures are apt to cause heart palpitations.

Task Low-End Fee High-End Fee
Name development $10,000 $75,000
Brandmark (logo) creation $3,500 $150,000
Core brand presentations (website and brand marketing
materials)
$10,000 $250,000+
Advertising $10,000 Millions annually
SEO (website search-engine optimization $1,000 monthly Thousands monthly
Social media Your time Hundreds of thousands annually
Signage, vehicles, packaging $20,000 $250,000+ annually

 

As you can see, there’s a huge range between the low-end costs involved to build a professional brand that competes on a local or regional level and the high-end costs involved to build a powerful brand that can flex its muscle nationally or internationally.

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