A glance at branding budgets
Branding budgets run the gamut depending on whether you’re building a brand that will face only moderate competition in a small geographic region or a brand that aims to elbow out major competitors in the global marketplace.
What’s more, budgets vary depending on whether you can reach your market through digital communications and social media or whether you need to invest in traditional media and marketing channels.
A glance at branding budgets
Here’s a lineup of the major tasks involved in brand development along with the range of price tags involved. Brace yourself: The high-end figures are apt to cause heart palpitations.
| Task | Low-End Fee | High-End Fee |
| Name development | $10,000 | $75,000 |
| Brandmark (logo) creation | $3,500 | $150,000 |
| Core brand presentations (website and brand marketing materials) |
$10,000 | $250,000+ |
| Advertising | $10,000 | Millions annually |
| SEO (website search-engine optimization | $1,000 monthly | Thousands monthly |
| Social media | Your time | Hundreds of thousands annually |
| Signage, vehicles, packaging | $20,000 | $250,000+ annually |
As you can see, there’s a huge range between the low-end costs involved to build a professional brand that competes on a local or regional level and the high-end costs involved to build a powerful brand that can flex its muscle nationally or internationally.